Rapid development of technology has led to a huge diversity of places to distribute information.
So there is an information vacuum which needs to be filled with something - anything - and this means that the emphasis is placed on volume of information, in other words quantity rather than quality.
This is the ideal opportunity for anyone, regardless of talent or skill to get their 15 minutes of fame.
Mr Joe Public, has the opportunity to become what is commonly known as 'a celebrity'.
So what are the factors that motivate them?
can feel worthless and powerless in their relationships and jobs.
They are no longer worthless, because
whatever they are doing attracts an audience.
Even airing your dirty washing in public on shows like Jeremy Kyle can give you some stature.
You can appear on the show, 'fess up and be rewarded with a family reconciliation, or maybe even a rehab program.
Other reasons for watching reality TV: Money is of course a factor in their participation in shows like Big Brother C4 - C is a cash price of the last housemate to be won, and a lot of opportunities for free media exposure after an eviction.
Even celebrities are interested in earning extra money through reality tv.
She admitted on tv that she would appear in - Celebrity Get Me Out Of Here - purely for the money.
com - 'Reality TV's 15 Minutes of Fame' - Dr.
msnbc.
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